About us

My journey began in Kenya. I’m Giulia, half Italian, half German, and I grew up moving around the world. The first city I lived in was Nairobi, and the first language I spoke fluently was Swahili.

After Kenya, I lived in Pakistan, the Philippines, South Africa, and other countries. Having spent many years in Africa, I saw firsthand the tremendous impact that diamond mining has on the environment and the local communities.

This project started a few years ago when I got engaged. Curious about the process of buying a diamond, I asked my now husband about it – and we stumbled across an article in The Wall Street Journal about the creation of lab-grown diamonds. That’s when I discovered an ethical and sustainable alternative to mined diamonds and knew I wanted to bring this to everyone through an honest and luxurious brand.

A year ago, I founded NOVAPREZIOSA, and I couldn’t be happier with the response from our clients so far. My goal is to take jewelry to the next level in terms of sustainability, while making custom-made, meaningful pieces accessible to everyone. I hope you’ll love it as much as I do!